Fashion Without Compromise
We believe looking good, in great - value fashion, shouldn't cost the earth.
Our mission is to be the best option for you.
Made Smarter
How our business model better for the environment
Made Better
How our business model better for the environment
Made For Change
How our business model better for the environment
Made Smarter
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Small Batch Manufacturing
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Responsible Packaging
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Less Waste, More Value
We manufacture in small batches, ensuring we produce only what is needed, reducing waste to nearly zero. This model not only minimises excess inventory but also allows us to reinvest savings into better-quality materials – ensuring your clothes last longer.
It's the smarter way to manufacture.
Why it Matters
Zero-waste manufacturing helps address part of the 92 million tons of fashion waste¹ generated globally each year.
Traditional retail brands often factor in additional margins to cover inventory losses² from overproduction and unsold stock.
Small-batch production eliminates this waste which means we can pass those savings directly to our customers — offering better quality at a fair price.
Sources: 1. Chemicals & pollution action. UNEP. 07 Feb 2025
2. Markup vs. Margin. Joor. May 31, 2024
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Responsible Packaging
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Conscious Packaging, More Responsibility
We use either recycled packaging or cardboard packaging, minimising environmental impact.
Traditional plastic packaging contributes to the 300 million tons of plastic waste annually. Our packaging is sourced responsibly to ensure recyclability.
Made Better
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Harmonious Working
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Fair & Ethical Labour
Müge Kilimcioğlu
Position: Seamstress Manager
Location: Istanbul
"I love working alongside colleagues who work in a totally different field to me. Working together makes my day go by so quickly"
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Innovation Through Collaboration
We built a Research & Development hub in Istanbul within the same premises as our Head Office teams.
Here, accountants, seamstresses, co-founders and merchandisers work side by side in a modern, collaborative space that fosters innovation and well-being.
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Fair & Ethical Labour
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Empowering People For a Better Future
At HiCCUP, fairness isn't just a principle – it's how we operate.
We maintain a 50/50 gender balance, ensuring equal opportunities for men and women across our workforce. Our commitment to fair wages and ethical labour practices means every worker is valued and respected.
Made For Change
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Inclusivity Through Innovation
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Making Delivery More Sustainable
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Focusing On Diversity
We use AI models for our e-com imagery, allowing us to showcase a wider range of ethnicities and skin tones.
AI models eliminate biases in hiring while promoting authentic diversity and allows us to save costs (from fewer costly photoshoots) to be reallocated into product quality and customer value.
We're developing AI body diversity tools to improve inclusivity further.
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Making Delivery More Sustainable
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Reducing Our Transport-Related CO₂
Turkey's proximity to our customers facilitates shorter delivery routes to Europe and Asia, enhancing efficiency and reducing transit times.
Currently, we utilise air freight for rapid delivery; however, recognising the environmental impact, we're working towards transitioning to land transport to further reduce emissions.
2025
lay the foundations through research
2026
initiate testing for ground transport
2027
introduce a hybrid shipping model
2028
achieve 100% ground transport within a 3 day delivery radius